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Top Australian Instagram Influencers to Follow in 2024

Scrolling through Instagram, you’ll find a plethora of eye-catching content, from adorable pet photos to travel destinations that give you wanderlust. But have you ever wondered about the creators behind these captivating posts? That’s right; we’re talking about Instagram influencers!

Specifically, today, we’ll focus on Australian Instagram influencers who have been making significant waves in the virtual world. Australia has been a breeding ground for some of the hottest Instagram influencers in 2024.

Whether you’re looking to enhance your Instagram account with fresh content or are searching for a new influencer to partner with, this list is your go-to guide. Stick around as we explore the list of the top 10 Australian Instagram influencers brought to you by IamFamous, a leading Instagram marketing agency in Australia.

What is an Instagram Influencer?

An Instagram influencer has built a sizable, engaged following on Instagram and uses the platform to share their passions, interests, or lifestyle. These individuals influence their followers significantly, impacting purchasing decisions, fashion choices, and even worldviews. Through Instagram influencer marketing, businesses can reach a target audience that aligns with their brand, boosting brand awareness and driving sales.

Why Australian Influencers Shine Bright

Australia boasts a unique blend of culture, lifestyle, and natural beauty. This diversity extends to Australian Instagram influencers who capture this essence perfectly. Whether it’s fashion, art, or travel, Australian influencers bring a unique, fresh perspective that sets them apart. They combine the laid-back Aussie charm with a keen understanding of marketing strategy, making them exceptionally successful in connecting with audiences globally.

Top 10 Influencers on Instagram in Australia

When it comes to making waves on Instagram, Australia is no slouch! From dazzling celebrities to influential beauty moguls, Aussie Instagram influencers are making their mark. They’re fun to follow and offer great content in all sorts of areas. Let’s dive into this exciting list and explore the top Australian Instagram influencers you should follow right now.

1. Chris Hemsworth – @chrishemsworth

Followers: 57.6M
Niche: Actors, Entertainment

You probably know Chris Hemsworth as the iconic Thor from the Marvel Cinematic Universe. But did you know he’s also an Aussie? Yep! This charming actor isn’t just about Hollywood movies; his Instagram account showcases his love for surfing, fitness, and, of course, his beautiful family. With a whopping 57.6 million followers, Chris Hemsworth is the go-to Australian Instagram influencer if you’re into entertainment and lifestyle.

2. Hugh Jackman – @thehughjackman

Followers: 31.5M
Niche: Entertainment, Music, TV Host, Modeling

Hugh Jackman is another household name from Down Under. While he’s globally famous for roles like Wolverine in the X-Men series, his Instagram offers a different kind of show. From Broadway tunes to workout videos, Hugh’s account is a mixed bag of his many talents. If you’re a fan of diverse content and want a sneak peek into his daily life, @thehughjackman is a must-follow.

3. Jason Derulo – @jasonderulo

Followers: 28.8M
Niche: Art, Entertainment, Music, Singer

The multi-talented Jason Derulo isn’t just a chart-topping singer; he’s also a vast Instagram influencer! His page is jam-packed with behind-the-scenes looks at his music videos, jaw-dropping dance moves, and even some of his artwork. If you’re looking to follow someone who brings a blend of art and entertainment to your feed, Jason Derulo should be on your list.

4. Ruby Rose – @rubyrose

Followers: 20.8M
Niche: Celebrity, Modeling

Ruby Rose is an Australian actress and model who’s become an international sensation. Her Instagram feed showcases her modelling shots, snippets from her acting roles, and some seriously cool tattoos. She’s also big on social activism, so if you’re looking for an influencer who stands for something, Ruby Rose is the one to follow.

5. Miranda Kerr – @mirandakerr

Followers: 14.5M
Niche: Beauty, Fashion, Business, Lifestyle

Miranda Kerr is not just a former Victoria’s Secret Angel; she’s also a successful businesswoman. Her Instagram is a fashionista’s dream, filled with beautiful dresses, makeup tips, and some cool business advice. Whether you’re into beauty or looking to be inspired by a successful entrepreneur, Miranda Kerr has covered you.

6. Liam Hemsworth – @liamhemsworth

Followers: 13.8M
Niche: Actors, Film

Liam Hemsworth may be Chris Hemsworth’s younger brother, but he’s a star in his own right. He’s appeared in big movies like The Hunger Games and isn’t shy about sharing glimpses of his off-screen life. From surfing trips to family photos, Liam’s Instagram offers a varied, entertaining mix perfect for film fans and lifestyle enthusiasts.

Also Read: Best Time to Post on Instagram in Australia

7. Angela White – @theangelawhite

Followers: 9.9M
Niche: Entertainment, Romance, Actors, Modeling, Film

Angela White has carved out a niche for herself in entertainment and romance. Her Instagram features a wide range of content, from photoshoots and modelling gigs to candid moments that offer a glimpse into her life. If you’re looking for an influencer who provides a balanced mix of entertainment and personal insights, Angela White is definitely worth a follow.

8. Celeste Barber – @celestebarber

Followers: 9.6M
Niche: Entertainment, Funny, Celebrity, Humor, Comedian

The hilarious Celeste Barber has become an Instagram sensation for her parody photos mimicking celebrities. Her tongue-in-cheek humour has garnered her a massive following. If you’re in need of a good laugh or want to see the lighter side of fame, Celeste Barber is your go-to Australian Instagram influencer.

9. Dacre Montgomery – @dacremontgomery

Followers: 9M
Niche: Art

You might recognize Dacre Montgomery from the hit show Stranger Things. His Instagram isn’t just about acting; it’s filled with artistic photos and inspirational quotes. For those interested in a mix of Hollywood and art, Dacre offers a unique blend that’s refreshing and engaging.

10. Phoebe Tonkin – @phoebejtonkin

Followers: 8.5M
Niche: Entertainment, Modeling, Actors

Phoebe Tonkin is another Australian actress making waves in Hollywood. Her Instagram account features stunning modelling shots, snippets from her latest acting gigs, and even some travel photos. If you’re a fan of all-around entertainers who can model, act, and live life to the fullest, then Phoebe Tonkin is someone you’ll want to follow.

So there you have it, the top 10 Australian Instagram influencers you should watch. Each one brings something unique to the table, so why not give them a follow and enrich your Instagram experience?

Do Influencers Buy Instagram Followers, Likes & Views?

Ah, the million-dollar question! Do influencers buy followers to grow their Instagram accounts? The answer, perhaps surprisingly, is yes, Influencers buy real Instagram followers who engage with their content. But, it’s limited to followers or likes. Some even buy Instagram views for their reels, stories, and live broadcasts. Before we make a snap judgment, it’s essential to understand the reasoning behind this practice and its prevalence in Australia and worldwide.

In the influencer world, numbers speak volumes. A hefty follower count often translates to more brand partnerships, higher earning potential, and bragging rights. The immediate surge in numbers can be attractive, especially for those just starting and looking to make a mark quickly. By buying followers, influencers believe they are crafting an image of popularity and success, hoping to attract even more organic followers. It’s somewhat like a snowball effect; the bigger you appear, the more people want to be part of your growing community.

Buying followers isn’t exclusive to Australian Instagram influencers; it’s a global phenomenon. However, Australian influencers do engage in this practice, sometimes due to the highly competitive nature of the market. Australia is home to a burgeoning set of Instagram stars across various niches—beauty, fitness, lifestyle, or humour. Some influencers resort to buying followers to stand out amidst this talent and carve a niche.

How to Become an Instagram Influencer?

If you’re dreaming of becoming an Instagram influencer in Australia, the first step is to choose a niche you’re passionate about. This could be anything from fashion and beauty to travel or cooking. Once you’ve zeroed in on your area of interest, start creating high-quality, authentic content that speaks to that niche.

Consistency is key; keep posting and engaging with your audience regularly. As you build a community around your passion, your influence will naturally grow. It’s crucial to interact with your followers, reply to comments, and even collaborate with other influencers to expand your reach. Remember to see their Instagram likes and views to judge their engagement before collaborating.

Remember, becoming an Instagram influencer is not an overnight success story. It takes dedication, planning, and a lot of creativity to carve out your space in the crowded influencer marketplace.

Steps to Become an Instagram Influencer:

  • Choose your niche
  • Create high-quality, authentic content
  • Post consistently
  • Engage with your audience
  • Interact with followers and reply to comments
  • Collaborate with other influencers
  • Dedication and long-term planning

FAQs about Aussie Instagram Influencers

Wondering about Aussie Instagram influencers? We have answers to common questions that help you better understand these popular digital personalities. Learn about how they earn, their impact, and how to become one yourself!

How much do Instagram influencers earn?

When it comes to earnings, there’s a wide spectrum that depends on various factors like the number of followers, engagement rate, and the niche you’re in. In general, micro-influencers with a follower count in the tens of thousands can make a few hundred dollars per sponsored post. As you move up the ladder to macro and mega influencers, earnings can skyrocket to thousands or even tens of thousands of dollars per post.
Keep in mind that engagement rate plays a critical role; a smaller but more engaged audience can often be more lucrative than a large, disengaged following.

Who is the most popular Instagram influencer?

The landscape of popular Instagram influencers is constantly evolving. Globally, names like Cristiano Ronaldo and Selena Gomez often top the list.
However, in the context of Australia, the throne currently belongs to Chris Hemsworth. With an impressive 57.6 million followers, the actor known for playing Thor in Marvel movies leads the Aussie influencer pack.

Do influencers get paid by Instagram?

No, Instagram itself does not pay influencers. However, influencers have various revenue streams open to them.
This includes sponsored posts, brand collaborations, affiliate marketing, and even their merchandise lines. Some influencers also use the platform to promote their businesses or services.

How many followers to be an influencer on Instagram?

The general consensus is that you need at least 1,000 followers to be considered an influencer. It may be challenging for beginners to gain their first thousand followers. Therefore, newbies buy followers on Instagram to push their journey However, follower count is just one part of the equation.
A high level of engagement (likes, comments, shares, etc.) is also vital. Some micro-influencers with fewer but highly engaged followers can have more influence than accounts with larger but less interactive audiences.

How many influencers are there on Instagram?

The number of influencers on Instagram is a constantly changing figure and hard to pin down exactly. It’s estimated that millions of influencers are on the platform, ranging from micro-influencers in niche markets to mega-influencers with millions of followers.
The ecosystem is large and varied, offering a plethora of choices for both followers and brands.

How much do Instagram influencers earn in Australia?

In Australia, Instagram influencers can earn anywhere from a few hundred dollars to several thousand per sponsored post. Factors like the influencer’s niche, engagement rate, and follower count significantly determine earnings.
High-profile Australian influencers like Chris Hemsworth are obviously on the higher end of this scale, commanding significant fees for a single post.


Wow, what a ride through the Instagram universe, Aussie style! From Hollywood actors like Chris Hemsworth and Hugh Jackman to the hilarious Celeste Barber, Australia is bursting with social media stars making a huge impact online. These influencers are more than just famous faces; they’re artists, comedians, entrepreneurs, and more. They’re the people who give us daily doses of inspiration, entertainment, and even some good laughs.

But wait, who’s the top dog in this pack of Aussie Instagrammers? Drumroll, please… With a massive following of 57.6 million people, it’s none other than Chris Hemsworth! He’s not just Thor from Marvel movies; he’s also our thunder god of Australian Instagram influencers.

Each influencer we’ve discussed brings their special sauce to the Instagram table. Whether you love fashion and beauty, like what Miranda Kerr has to offer, or you’re into the music scene and can’t get enough of Jason Derulo’s artistry, these influencers provide a wide range of content bound to suit all tastes. So go ahead, give these Australian Instagram influencers a follow, and enrich your social media life. For our Canadian users, it’s worth giving Superviral a visit to explore top IG influencers in Canada. Whether you’re looking for lifestyle tips, career inspiration, or just a daily dose of humour, there’s an Australian influencer out there. It’s time to dive into the fantastic world of Aussie Instagram influencers!

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